As you all have witnessed, 2009 has been a year of many untimely,  and heart wrenching deaths. I am sure more than a few people we have lost this year come to mind as soon as you think about it. The most recent and pointless death we all may be familiar with is the beating death of  a high school student Derrion Albert, who was publicly attacked and beatin on school grounds. Purple Label PR is so honored to represent  Elusion Clothing as a client and a brand that actually stands for something more than just clothes and fashion. The self proclaimed “relatively small brand with a big message “

that has been seen on BET’s 106 & Park hosts Terrance and Rocsi; found it neccessary to design a tee that embodies the need for change in our society. The CEO of the brand, Danita Davis blogged “So far, 2009 has been an insane year. So many people have passed, many to senseless violence and carelessness. Derrion Albert’s passing hit me hard. Hard enough to create a tee, not only in his memory, but for a lot of the violence and deaths that have been happening in the last decade.  The world needs to unite. Sounds impossible, but we have to start somewhere.” Very seldom do you see a clothing line that will stray from the norm of “trendyness” to actually contribute their platform of design to make a difference.

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Elusion Clothing came up with the concept of designing a shirt called “Shatterd Peace”  that retails for $ 25.00 in additon to their collection of eclectic tees; part of the proceeds are given to the family of Derrion Albert. Making a statement and a form of expression is often used as a way of defining fashion. Hands down, without a question –  Elusion Clothing is making one in a stylish and phenomenal way.

For more info on Elusion Clothing visit   www.Elusionclothing.com