PURPLE BOOK PICK: This months pick for a great read is by Russell Simmons called “Do You” , although the book was published in 2007, I just now got my hands on it and ever since then, I cannot put it down. Simmons serves up the most practical 12 laws on how to move forward in life, business, success, and entrepreneurship. Straying from the quintessential “Self Help” book, Simmons delivers a no “BS” type of approach to each chapter. “Do You” is filled with concrete examples and knowledge that is relevant to today’s society, and it keeps you enlightened and on your toes at the same time. What keeps me the most intrigued with the media mogul, is that he continues to reinvent himself in such a genuine and  philanthropic  way that keeps him relevant to our generation, and many more to come. This book has inspired me to continue to reach new heights  as an entrepreneur.  It is an awesome tool to add to any approach towards success. You can find “Do You” on Amazon.com and Barnes & Noble.

Approximately forty-five thousand United States citizens reside in Haiti, and the Embassy has been required to assist calculate for around three thousand of them. Depicting circumstances in his land as unthinkable, Rene Preval is doing his best to make the world contribute in every way to help the people suffered from Haiti earthquake disaster. Their first priority is to care for the people survived in Haiti earthquake disaster. U.S Celebrities put together a telethon called “Hope for Haiti” raising over 1 million dollars.  Other presidencies enclosed an offshore vas medical unit of measurement and energy making capacity. The regime also called for communication system* so that the officials of government can better perform and co-ordinate reaction attempts. To donate to relief and rescue efforts please click the links below, and please Pray for Haiti.

www.redcross.org/en/donatemoney

http://yele.org/

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Director Spike Lee is paying tribute to Michael Jackson by releasing a music video for his posthumous single, “This is It.”

The emotional video shows footage of Michael’s childhood hometown Gary, Indiana and fans mourning his death around the world. In one of the video’s high points, Lee focuses in on a sign that reads “This is it. Stop the Hatin’” perhaps alluding to the controversies surrounding MJ in his later years. The video also features the Jackson brothers and mother, Katherine. It ends on a high note: classic footage of MJ doing the moonwalk.

Read more: http://www.essence.com/entertainment/hot_topics/spike_lee_debuts_video_for_michael_jacks.php#ixzz0b6N6PvTh

After several months on the campaign trail, Kasim Reed, an attorney and former Georgia state senator, will be sworn in as Atlanta’s next mayor after a recount Wednesday confirmed he had won a runoff election. Prior to the election Purple Label PR had the honor of attendending one of his fundraisers held at Uptown Lounge. With celebrity supporters like Usher, Jermaine Dupri, Keri Hilson, and Mary J. Blige in his corner, Reed’s popularity and message was proved effective and relevant, which landed him he title of the next mayor of Atlanta. City Councilwoman Mary Norwood sought the recount after coming up 715 votes short in the Dec. 1 balloting, or fewer than 1% of the total cast. Reed’s margin of victory ended up at 714 votes, Fulton County officials said. He is set to take office January 4, 2010. Congratulations to Kasim Reed !

Purple Exclusive: Since his violent February altercation with then “shawty,” Rihanna, Chris Brown has been carrying a 9-month-old profusion of ugly, public-dubbed monikers. But though it’s likely that Chris will have to duck sharp-soaring insults for the bulk of his young career, one positive thing can be said by even the most adamant of haters — Breezy is a striking entertainer. No pun intended.

In the music video for his first single off of Graffiti, “I Can Transform Ya,” featuring a rather strapping Swizz Beats and Lil Wayne, Breezy doesn’t look even two steps behind the success of 2007’s Exclusive. Directed by Joseph Kahn (who’s helmed the majority of Chris’ visuals), the video functions on fun, nubile and futuristic metamorphosis, with bounds of impressive choreography the b-boy kid is known for. While the vid is free of argument, one question does remain — can it serve as a publicity blessing good enough to transform Breezy’s tainted image? You be the judge.

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Coming out on November 6, 2009 the motion picture “Precious” is a film with sheer audacity and utter authenticity, director Lee Daniels tackles “Push: Based on the Novel by Sapphire” and creates an unforgettable film that sets a new standard for cinema of its kind. Precious Jones (Gabourey “Gabby” Sidibe) is a high-school girl with nothing working in her favor. She is pregnant with her father’s child – for the second time. She can’t read or write, and her schoolmates tease her for being fat. Her home life is a horror, ruled by a mother (Mo’Nique) who keeps her imprisoned both emotionally and physically. Precious’s instincts tell her one thing: if she’s ever going to break from the chains of ignorance, she will have to dig deeply into her own resources. Don’t be misled – “Push: Based on the Novel by Sapphire” is not a film wallowing in the stillness of depression; instead, it vibrates with the kind of energy derived only from anger and hope. The entire cast are amazing; they carry out a firestorm of raw emotion. Daniels has drawn from them inimitable performances that will rivet you to your seat and leave you too shocked to breathe. If you passed Precious on the street, you probably wouldn’t notice her. But when her story is revealed, as Daniels does in this courageous film, you are left with an indelible image of a young woman who – with creativity, humor, and ferocity – finds the strength to turn her life around.

As you all have witnessed, 2009 has been a year of many untimely,  and heart wrenching deaths. I am sure more than a few people we have lost this year come to mind as soon as you think about it. The most recent and pointless death we all may be familiar with is the beating death of  a high school student Derrion Albert, who was publicly attacked and beatin on school grounds. Purple Label PR is so honored to represent  Elusion Clothing as a client and a brand that actually stands for something more than just clothes and fashion. The self proclaimed “relatively small brand with a big message “

that has been seen on BET’s 106 & Park hosts Terrance and Rocsi; found it neccessary to design a tee that embodies the need for change in our society. The CEO of the brand, Danita Davis blogged “So far, 2009 has been an insane year. So many people have passed, many to senseless violence and carelessness. Derrion Albert’s passing hit me hard. Hard enough to create a tee, not only in his memory, but for a lot of the violence and deaths that have been happening in the last decade.  The world needs to unite. Sounds impossible, but we have to start somewhere.” Very seldom do you see a clothing line that will stray from the norm of “trendyness” to actually contribute their platform of design to make a difference.

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Elusion Clothing came up with the concept of designing a shirt called “Shatterd Peace”  that retails for $ 25.00 in additon to their collection of eclectic tees; part of the proceeds are given to the family of Derrion Albert. Making a statement and a form of expression is often used as a way of defining fashion. Hands down, without a question –  Elusion Clothing is making one in a stylish and phenomenal way.

For more info on Elusion Clothing visit   www.Elusionclothing.com

PLPR gives Kid Cudi’s album 4 stars hands down. Could our opinion be a bit biased because he is from Ohio? Nah, not at all ! As all purveyors of taste and G.O.O.D. music know, today’s the day Cudi’s album dropped. Man on the Moon has been critically heralded as a classic album of this generation already and from what I’ve heard so far, I would be inclined to agree. I finally got to hear the full version of that song “ALIVE” I was going crazy over a few weeks ago and man it did not disappoint but is probably one of my favorite joints on the album. So make sure to find yourself on the moon sometime this week to get his soundscan poppin’ and while you’re putting on your moonboots be sure to check out that “Alive” track.

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The Super Producer has arrived ladies and gents. PLPR knabbed an interview with Producer Fatboi, to talk about what it takes to get your beats heard. For us, Fatboi was the ideal person to ask such a question since his most recent hit “Wasted” by Gucci Mane Feat Plies, is one of the top 10 hits on the Rap/Hip Hop Billboard Charts. Some of the artists that he has produced for include  Young Jeezy, Rocko, Shawty Redd, Flo Rida, Bow Wow, Yung Ralph, Juvenile, Yung Joc, Gorilla Zoe, Camoflauge, and OJ Da Juice Man. Every producer has that one break out hit that puts them on the map, and “Wasted” has done just that.  Fatboi also spoke about the difference between making beats, and being a real producer. After seeing and hearing what he does creatively by playing the keyboard, writing and arranging songs – definately solidifies Fatboi’s place in the industry as a true producer.

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The PLPR video pick of the week is actually not a  music video at all, it’s a commercial that caught our attention simply because in our opinion, it’s one of the dopest one minute ads we’ve laid our eyes on in a while. Just nine days away from “The Blueprint 3″ release date, Jay-Z does promotion for the album on giant digital retail, Rhapsody. In the promotional ad, “Hov” is seen undergoing several clothes changes from donning a formal suit to sporting a casual t-shirt and cap.

“The Blueprint 3″ is scheduled to be released in U.S. on September 11. Several singles from the album have made their way out. My favorite of the few is “A Star Is Born” featuring J.Cole. His most recent songs which hit the web are “Empire State of Mind” featuring Alicia Keys, “Hate” featuring Kanye West .
“I may be the most bootlegged artist in history,” Jay-Z commented on the leaks to MTV. “It’s a preview. I’m excited for people to hear the album. I’m very proud of the work I’ve done, so enjoy it.”

On the day the effort arrives in stores, Jay-Z will perform at a concert dubbed “Fuse Presents JAY-Z Live from Madison Square Garden. Answer the Call” on September 11. Accompanied by his wife Beyonce Knowles, he recently held a press conference announcing the gig.

The concert is aimed to raise money for New York Police and Fire Widows’ and Children’s Benefit Fund, a charity created to support the families of police officers and firefighters who have died in the line of duty. Tickets for the show will go on sale starting on September 8 for $50.

“I turned the TV on September 12 [a day after 11/9 World Trade Center incident] and I saw footage of these heroic actions, people running to buildings and saving each other and I saw the strength of New York,” Jay-Z told the press. “It made me proud. So, as I was embarking on putting out ‘Blueprint 3,’ it was only right that we revisit that day. This is my chance to do something to help out.” On who will perform at the gig as special guests, he stated, “I’m trying to put that together.”