The PLPR video pick of the week is actually not a  music video at all, it’s a commercial that caught our attention simply because in our opinion, it’s one of the dopest one minute ads we’ve laid our eyes on in a while. Just nine days away from “The Blueprint 3″ release date, Jay-Z does promotion for the album on giant digital retail, Rhapsody. In the promotional ad, “Hov” is seen undergoing several clothes changes from donning a formal suit to sporting a casual t-shirt and cap.

“The Blueprint 3″ is scheduled to be released in U.S. on September 11. Several singles from the album have made their way out. My favorite of the few is “A Star Is Born” featuring J.Cole. His most recent songs which hit the web are “Empire State of Mind” featuring Alicia Keys, “Hate” featuring Kanye West .
“I may be the most bootlegged artist in history,” Jay-Z commented on the leaks to MTV. “It’s a preview. I’m excited for people to hear the album. I’m very proud of the work I’ve done, so enjoy it.”

On the day the effort arrives in stores, Jay-Z will perform at a concert dubbed “Fuse Presents JAY-Z Live from Madison Square Garden. Answer the Call” on September 11. Accompanied by his wife Beyonce Knowles, he recently held a press conference announcing the gig.

The concert is aimed to raise money for New York Police and Fire Widows’ and Children’s Benefit Fund, a charity created to support the families of police officers and firefighters who have died in the line of duty. Tickets for the show will go on sale starting on September 8 for $50.

“I turned the TV on September 12 [a day after 11/9 World Trade Center incident] and I saw footage of these heroic actions, people running to buildings and saving each other and I saw the strength of New York,” Jay-Z told the press. “It made me proud. So, as I was embarking on putting out ‘Blueprint 3,’ it was only right that we revisit that day. This is my chance to do something to help out.” On who will perform at the gig as special guests, he stated, “I’m trying to put that together.”